While Wild Water Kingdom – Canada’s largest water park – had an existing Facebook and Twitter profile, we saw the opportunity to grow its audience, to improve engagement with these communities and to build better awareness of the park’s features to their existing and new audience base.
In 3 short summer months we quickly revamped the Wild Water Kingdom Twitter account, developed custom pages on the Wild Water Kingdom Facebook Page, developed and executed daily content programming and identified and connected with key influencers.
While it had to be a quick turnaround and there was minimal integration of other ongoing media and marketing programs, our social media marketing and community management resulted in a larger community size, an engaged online audience, an increase in online mentions and positive brand sentiment. Facebook and Twitter account became a reliable source for customer service inquiries. Community members used the social site to ask questions – providing an extra avenue outside of Wild Water Kingdom’s traditional customer service avenues.