The Back to School season presented us with the opportunity to help every day spenders in the English Speaking Caribbean regions gain knowledge on establishing healthy credit and earning rewards upon spending.
To do so, we helped design a Facebook Application experience that was designed around Back to School events to help encourage existing Scotiabank cardholders to spend – and non-users to sign up.
This Facebook Application was accompanied with text and multimedia social media content that we had produced for the Scotiabank team to published and manage.